Vertical marketing can be useful for businesses whose nature requires lots of information. Providing customers with details on certain issues helps establish the business as an authority on the subject, translating to customer trust. This applies to almost every known industry in the world today.
Plumbers are among the most prominent beneficiaries. Most plumbing companies operate in a single city or town, but even this local market has some competition. To attract and dominate the audience, you’ll need to provide informative content on plumbing basics like the do’s and don’ts of fixing a leak. Videos will greatly help since they provide an actual demo.
To enhance your pool of content, you should write something that has never been asked before. Unique content is highly-encouraged by today’s search engines, particularly Google. Any blog entry that catches the reader’s attention will most likely share it over social media. A regular Q&A portion is a good start; some local dailies do it, often written by a local plumber as a guest article.
Educating customers can be a powerful tool in marketing in general. With information being shared with relative ease thanks to the Internet, many won’t hesitate to learn more about a specific subject. When they see that your website has everything they need to learn new things, vertical marketing has done half its job.