Facebook is one of the most cost-effective advertising platforms for marketing your plumbing business online. These facts demonstrate a few of its benefits:
• The minimum spending requirement for ads is $1 per day
• It reaches as many people as television or radio
• It has a high quality advertising system that allows for targeting according to things like interests, demography and geography
• The cost to impressions ratio is very low, averaging $0.25 per 1000 impressions. This is much cheaper than television
Facebook Strategies for Plumbing Businesses
Maximizing Facebook as a marketing tool requires a well thought out campaign. Gathering likes on Facebook is an easy way to increase visitors to your website, and also helps build a trustworthy image. Promoting deals, such as discounts and special offers, can generate strong interest in your business, and doing so in a way that conveys urgency will encourage consumer action.
Utilizing sponsored stories is a unique way to reach potential customers. They display a timeline of actions, such as likes and comments, which show up on friends’ newsfeeds. This can spread exposure in an inexpensive, organic way.
Your Facebook page is a point of contact with customers, so keep it well maintained. Posts of good quality and the right frequency generate interest. Encourage comments on posts by asking questions to generate activity around your page. Lastly, make use of Facebook’s analytic tools to create effectively targeted advertisements. Tailoring ads based on age, gender, location, and language helps you hone in on your desired market.