It’s easy to stand out in the market if there are only few competitors, but what if you’re in industries such as food or plumbing where the market is so saturated that your competition could literally be just a block away from you? Is it still possible to stand out in such an environment?
The answer is “Yes”, but only with a proper online marketing strategy. Don’t think that just because you created a website with a few promotional videos, you are already ahead of the race; there’s a good chance that your competitors have their own websites with their own videos. Distributing flyers along your street also won’t also be enough, because the opposition can easily do the same to intercept your efforts.