Everybody needs a plumber at one point or another, and seen as you’re probably one of these tradesmen yourself, you may take this fact as an excuse to neglect your marketing compared to other businesses. While it’s true that plumbers, electricians and the like have much less to worry about marketing than other contractors, if you want your business to be as fruitful as possible, you’ll need to adapt with the times, and bring some SEO into your marketing strategy. Here are some reasons you need online marketing and plumbing SEO.
If you weren’t already aware, SEO stands for search engine optimization, and is an online marketing technique used to bump a website further up a list of search results. There are many different methods involved in this kind of service, which are always being tweaked and innovated to keep up with Google’s constantly changing search algorithms.