Grow Your Plumbing Business via Facebook Marketing

Facebook is one of the most cost-effective advertising platforms for marketing your plumbing business online. These facts demonstrate a few of its benefits:

• The minimum spending requirement for ads is $1 per day
• It reaches as many people as television or radio
• It has a high quality advertising system that allows for targeting according to things like interests, demography and geography
• The cost to impressions ratio is very low, averaging $0.25 per 1000 impressions. This is much cheaper than television Continue reading


How to Utilize Social Media to Your Advantage

Talk to any plumbing company consultant these days, and you’ll hear a recurring idea: Social media should be part of a comprehensive online marketing campaign. Given its thorough networking capabilities, social media has evolved into a contemporary lead generation tool that you can maximize to boost your reach and profits. Plumbers would do well to employ the following techniques when utilizing social media to accomplish their specific and general goals.

Be active.

Along with your website and blog, your social media profiles will let you reach more of your prospective customers and even your professional network (e.g. fellow plumbers, general contractors that may need plumbers, etc.) To get more leads and establish more connections, you have to use social media at regular intervals. An active social media presence also entails posting quality and insightful content like tweets, notes, shared articles, photos, or videos.

Be creative.

A little bit of creativity should go a long way toward making an impact on your users or your followers. You can hold contests, use hashtags, and post short, snappy status messages to engage your audience and even draw the attention away from your competition.

Be keen on branding.

To capture and sustain the interest of your prospects, as well as to foster strong ties with other professionals or contractors, be strategic with your branding efforts. Through great social media content, an online marketing specialist can help you make a statement and present your brand positively.

A Guide to Improving Your Plumbing Firm’s Revenue

You might think that your plumbing business is bound to flourish, because for as long as homes and businesses have plumbing systems to use, your services will remain a necessity. However, you must consider that it’s not only you who works in this line of business. Sooner or later, more plumbing companies will arise in your area, thus intensifying the competition.

To secure your business’s place in the competition, consider engaging in online marketing. Due to technological advances, consumers now use the internet when purchasing products and services. If you solely rely on word-of-mouth or phone calls, your competitors will have the chance to address your supposed clients’ concerns before they can even pick up the phone. Continue reading

Becoming an Authority in Your Field

Vertical marketing can be useful for businesses whose nature requires lots of information. Providing customers with details on certain issues helps establish the business as an authority on the subject, translating to customer trust. This applies to almost every known industry in the world today.

Plumbers are among the most prominent beneficiaries. Most plumbing companies operate in a single city or town, but even this local market has some competition. To attract and dominate the audience, you’ll need to provide informative content on plumbing basics like the do’s and don’ts of fixing a leak. Videos will greatly help since they provide an actual demo. Continue reading

Why Hire a Consultant for Your Plumbing Company

Many local small business owners might wonder how their business will fare with an online marketing campaign. With expert advice coming from a small business consultant, enterprises like plumbing businesses will have their place online and gain the customers they need. So if you want growth in your plumbing business, it may be time to boost your online presence.

Take note that there are internet marketing firms that have ample know-how and experience with local and small business advertising. If possible, opt for an agency that is familiar with the plumbing industry. This is to ensure that the service and solutions they provide will fit your line of business. Continue reading